“Works Like a Depth Charge”

I can hardly express how much I love this little video:

Actor: Brian Cox. This is for a less-well-known (but very wonderful) Scotch whiskey, Lagavulin.

Wait – how do you pronunce that? And – what’s it like to drink?

15 seconds. 10 words. 2 analogies. Boom!

The power of analogies to make a message memorable. What more do you need?

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Also on the blog: The Four Elements of Sweet Branding Clarity