Why Is The Elevator Pitch Dead?
The Elevator Pitch: A good idea that everyone hates.
Here’s the “good idea” part: we all need a simple, compact way to introduce ourselves. This is absolutely mission-critical for every professional.
Here’s the “everyone hates” part:
No-one wants to talk in an elevator
No-one wants to be pitched.
No-one wants to hear your 60-second “telling and selling” monologue
No-one is happy with their elevator pitch
Let’s face it - we only have a few seconds to make a great first impression. That’s why I advocate for introducing yourself with a Memory Dart.
What’s a Memory Dart? It’s my term for an ultra-brief, clear, vivid, and memorable package of words that compels interest and opens up a curious conversation. In seconds, not minutes.
Your Memory Dart gets to the point. Immediately.
Every individual needs a few Memory Darts to open up networking conversations. So does every company and brand.
EXAMPLE: Let's think about introducing an innovation-driven digital marketing agency that serves technology companies.
Here's how to be confusing: "At our agency, we implement cross-platform brand ecosystems to architect holistic identity solutions that resonate across dynamic digital touchpoints. By leveraging iterative innovation frameworks and agile storytelling paradigms, we empower technology enterprises to actualize scalable visibility in an ever-evolving marketplace." Ugghh.
Here's how to be clear: "Our secret sauce is turning complex tech into unforgettable brands." Tell me more!
Who needs memory darts? Every professional. Every company, large or small. I work with consultants, startups, leaders, brands, and Top 10 pharmaceutical companies. I train corporate teams and consult with individuals who all need the same thing: CLARITY.
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I'm Steve Woodruff. I help individuals and companies stand out in the marketplace.
Why do you need me? Because "You can't read the label of the jar you're in." I’m there to turn your complexity into clarity.
Looking to stand out above the noise and confusion? Work with the universe’s premier Clarity consultant: contact me.
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